Trip-Board, a visual and playful feature to book your ideal holiday.
In short
The Trip-Board is a new way of searching that enables exploration and flexibility whilst allowing users to enter specific needs. It lets the users communicate in a visual & playful way.
Roll
UX/UI Design
Client
Booking.com
Year
2021
Gen-Z prefers visuals over text
Through a mix of interviews and desk research, we uncovered insights about teens from around 21 years old. It turns out they prefer visual content from social media over text based content when choosing a trip.
Additionally, they tend to compare options before booking, with 92% citing price as the most important factor in their decision-making process.
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Onboarding
Users can prioritize needs by making them bigger with pinching. It's also possible to get rid of certain needs by swiping them off the board. A new filter will then come into the board.
Trip-Board, a visual and playful feature to book your ideal holiday.
For Stimulansz, knowledge expert within the social domain, I was faced with the challenge of translating the new positioning into a powerful visual identity.
Roll
UX/UI Design
Client
Booking.com
Year
2024
Short
The Trip-Board is a new way of searching that enables exploration and flexibility whilst allowing users to enter specific needs. It lets the users communicate in a visual & playful way.
Roll
Creative lead, UX/UI Design & branding
Client
Stimulansz
Year
2024
Through a mix of interviews and desk research, we uncovered insights about teens from around 21 years old. It turns out they prefer visual content from social media over text based content when choosing a trip.
The Trip-Board
Once the user is happy with their created board, they can go to the next step. There they will find all the matches based on their created Trip-Board. It is even possible to filter on a deeper level within those matches. After that, the user can save, compare, and book trips.
Additionally, they tend to compare options before booking, with 92% citing price as the most important factor in their decision-making process.
Onboarding
Users can prioritize needs by making them bigger with pinching. It's also possible to get rid of certain needs by swiping them off the board. A new filter will then come into the board.
