Using AI to visualize the residents of Amsterdam.
In short
A housing association based in Amsterdam, aimed to showcase its rental properties to a broad, diverse audience. As the deadline for their new website approached, they needed photography that reflected a multicultural vibe. To meet this challenge, I turned to AI-generated imagery as a creative solution.
Roll
Creative, Photoshop
Year
2024
Year
2024
Effortless diversity through AI
AI image creation provided an unparalleled level of efficiency, allowing me to produce a collection of genuine and inclusive images just in time for the website's launch.
Traditional photography challenges—like privacy concerns and the difficulty of assembling a diverse group of real residents—were easily overcome with AI.
Post-production
AI isn't flawless, which is why post-production in Photoshop is essential. I was able to remove the oddities AI sometimes creates, like extra fingers or overly exaggerated smiles with too many teeth. This process helps the images appear more realistic, making it difficult to tell them apart from authentic photos.
Using AI to visualize the residents of Amsterdam.
For Stimulansz, knowledge expert within the social domain, I was faced with the challenge of translating the new positioning into a powerful visual identity.
Roll
Creative, Photoshop
Year
2024
Year
2024
Short
A housing association based in Amsterdam, aimed to showcase its rental properties to a broad, diverse audience. As the deadline for their new website approached, they needed photography that reflected a multicultural vibe. To meet this challenge, I turned to AI-generated imagery as a creative solution.
Roll
Creative lead, UX/UI Design & branding
Client
Stimulansz
Year
2024
AI image creation provided an unparalleled level of efficiency, allowing me to produce a collection of genuine and inclusive images just in time for the website's launch.
Helping the client choose
To help the client visualize how the new photographs would appear on their website, I created mockups featuring the updated images. This allowed them to easily compare and decide which ones would work best in each section.
Traditional photography challenges—like privacy concerns and the difficulty of assembling a diverse group of real residents—were easily overcome with AI.
Post production
AI isn't flawless, which is why post-production in Photoshop is essential. I was able to remove the oddities AI sometimes creates, like extra fingers or overly exaggerated smiles with too many teeth. This process helps the images appear more realistic, making it difficult to tell them apart from authentic photos.
