A visual exploration of 'A fresh look at social issues.'
A visual exploration of “A fresh look at social issues."
In short
For Stimulansz, knowledge expert within the social domain, I was faced with the challenge of translating the new positioning into a powerful visual identity.
Roll
Creative lead, UX/UI Design
& branding
Client
Stimulansz
Year
2024
Short
For Stimulansz, knowledge expert within the social domain, I was faced with the challenge of translating the new positioning into a powerful visual identity.
Roll
Creative lead, UX/UI Design & branding
Client
Stimulansz
Year
2024
With the brand promise 'Looking differently is achieving more' as a starting point, I've created a fitting and strong visual language that tells the story of Stimulansz from unique perspectives. Brought to life in a new web design, an extensive brand book and a brand passport for every employee.
Bringing the brand to life
I've created an AI image library, partly because a photo shoot didn't fit in the budget. I gave an AI training for the employees at Stimulansz so that they can now generate real Stimulansz visuals themselves, the results were fantastic!
The brand book
The brand book consists of chapters that address both strategic parts (tone of voice, brand mission, elevator pitch) as more graphic parts (brand system, brochures, social media posts, logo use).
I've created an AI image library, partly because a photo shoot didn't fit in the budget. I gave an AI training for the employees at Stimulansz so that they can now generate real Stimulansz visuals themselves, the results were fantastic!
With the brand promise 'Looking differently is achieving more' as a starting point, I've created a fitting and strong visual language that tells the story of Stimulansz from unique perspectives. Brought to life in a new web design, an extensive brand book and a brand passport for every employee.
The brand book
The brand book consists of chapters that address both strategic parts (tone of voice, brand mission, elevator pitch) as more graphic parts (brand system, brochures, social media posts, logo use).
Brand passport
The new web design and brand book, along with the brand passport, create a distinctive and powerful brand experience.
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For Stimulansz, knowledge expert within the social domain, I was faced with the challenge of translating the new positioning into a powerful visual identity.
Roll
Creative lead, UX/UI Design & branding
Client
Stimulansz
Year
2024